Rauw Alejandro

Despacito from Puerto Rican singer Luis Fonsi, and Daddy Yankee became the song most streamed within less than six months. It was a combination of reggaeton and pop that attracted attention to Latin music but also reggaeton. In Billboard's Top 100 in 2015 had two tracks that were mostly in the Spanish languages, while the year 2016 saw four. But during the peak of Despacito's fame in the year 2017, there were 19 mostly Spanish tracks which made it into the top 100. And in 2020 the number was 41. Justin Bieber remixed Despacito 2017 as a bilingual rendition. In the following months, several artists collaborated with Reggaeton stars such as Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma together with Medellin 2019. In the year 2020, a few reggaeton artists were unhappy with the way the genre was shifting towards the popular. Rauw Alajandro is a part of a new generation that aims to change the course. It often blended elements from electronic dance music and other forms.

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